Return on imagination - A hackathon retrospective e-book
Note: Client work completed on behalf of a marketing agency I previously worked for. All identifiable names and motifs have been omitted for confidentiality. For further details, please reach out to me ↗
ROLE
Content designer
COLLABORATORS
Julian Fernando (Graphic designer)
Femina Somnath (Editor)
SKILLS
Content writing
Brand positioning
Storytelling
TIMELINE
Early 2023
3 weeks
BRIEF
Hackathon needed a story and a voice
A hospitality-tech client partnered with a leading US-based university's hospitality school to host a design ideathon. My job was to shape that event into a compelling e-book that could live beyond the room where it happened.
WHAT I DID
Writing + building the narrative
I came on as writer and conceptualizer, responsible for the structure, tone, and storytelling framework of the entire piece, beyond just the copy.
CONCEPT
Return on imagination
I built the e-book around a deliberate reframe of ROI, shifting the conversation from return on investment to return on imagination. This gave the piece a cohesive identity and a central idea readers could take with them.
WORK
Four creative ideas, distilled (not diluted)
The e-book translated four student-pitched innovations that covered sustainability, metaverse experiences, check-in tech, and AI housekeeping into engaging narratives that balanced creative excitement with industry credibility.
OUTCOME
A thought leadership asset that earned its place
The final asset positioned the client as more than a tech vendor, but as an organization that invested in imagination and wonder, helping to fuel the next generation of ideas about where hospitality can and will evolve.